245: Lisa McLeod—If You Want To Succeed, You Must Find Your Noble Purpose

Learn how to catapult growth by selling with noble purpose!

Lisa McLeod is a thought leader in the field of purpose-based, noble selling and the bestselling author of “Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud.” Lisa believes that sales is a noble profession and loves the opportunity to share her insights on how you, our listeners, can significantly benefit your bottom line by focusing on making a difference in the lives of your clients. Time to sell with noble purpose!

Watch and listen to our podcast

Some of the things we discussed that can apply to your business:

The secret reason most people hate their jobs
Why purpose-driven businesses have a financial advantage
The huge (hidden) mistake most organizations make
Why profit is a terrible goal for your team
How to reverse a sales decline
How to be a more inspiring leader

About Lisa McLeod

A global expert on purpose-driven business and the bestselling author of “Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud,” as well as four other books, Lisa McLeod debunks the myth that money is the primary motivation for most employees. Instead, she helps leaders drive exponential revenue growth by increasing competitive differentiation and emotional engagement. She developed her Noble Purpose philosophy after her research revealed that salespeople who truly want to make a difference to their customers — who work with noble purpose — outsell those who focus only on their own targets and quotas.

A former Procter & Gamble Sales Leader, Lisa founded her own firm, McLeod & More, whose clients include Google, LinkedIn, Salesforce, Cisco, Roche, Volvo and Dave & Buster’s and whose work has been featured in Forbes, The Wall Street Journal and NPR. She has keynoted in 25 countries, authored five books and over 2,000 articles, and has appeared on The Today Show and NBC Nightly News. Her firm’s work has been featured in Forbes, The Wall Street Journal and NPR. You can connect with Lisa on LinkedIn, Twitter, Facebook and her website.