254: Tony Guarnaccia—Can A Better Strategy Really Help Your Business Thrive?

Hear how you, yes you, can have a wildly successful business!

Tony Guarnaccia and I had a hard time getting together to do a podcast for you. But once we did, we loved our conversation. Tony has an approach to growing businesses which he has developed and honed after years of working with small and large companies, observing how they anticipate what is needed and prepare for uncertainties and change. From his experiences, he developed a process called Democratize Marketing, a way to help business owners create strategies and plans that can help their businesses grow. Do you have a business? Or want one? Listen in!

Watch and hear our conversation here

Hope is not a strategy

According to Tony, and I second this, you need to have a vision. You need to visualize what you want to achieve. You can’t be it if you can’t see it. Also, you need to know your market and what your customers and potential customers need. Then you become their best solution.

More About Tony

Tony Guarnaccia has helped thousands of businesses survive crises. Whether it was post-9/11, during the Great Recession or amidst massive company acquisitions, Tony has helped all sorts of companies navigate uncertainties and emerge stronger on the other side.

As a child, Tony experienced firsthand the devastating crisis of business failure when his parents’ small bakery business failed and they lost everything, including their home. Its impact on his life was powerful. He determined he would one day figure out how to help small business owners like his parents learn how to run a profitable business. And he has. He has worked with the best companies in every industry, including Google, Microsoft, ADP, Ford, BMW, Mohegan Sun and Morgan Stanley, observing how they grow consistently and predictably, and also how they use adversity to pivot towards opportunity in order to survive and thrive in all manner of economic conditions. As a result, he has helped grow over 10,000 small businesses and a dozen Fortune 500 companies.

His current mission, Democratize Marketing, shows small business owners and entrepreneurs how to grow profitably and how to leverage their resources to make it happen. He believes that by growing small businesses, together we can impact not just our local communities but also our world. In fact, Tony has become an activist for making positive change in the world. Throughout his career, he’s supported the Special Olympics, Food for the Hungry, Acts Missionaries, International Justice Mission, World Vision, Save the Bay and other visionary organizations, charities and causes.

Where to find Tony

You can connect with Tony through his website, Facebook, Twitter, LinkedIn and Instagram, or email him at tony@meettonyg.com.

Want to learn how to grow a great business? Here’s a start

• Blog: How Do You Grow A Business In A Fast-Changing Market?
• Blog: Best Practices to Scale Your Business for Growth
• Podcast: Alicia Robb—Move Over, Men…Women Are Starting Businesses And Doing Exceptionally Well

Additional resources