Press Coverage Archives
Big Data and Storytelling – The Necessary Duo In Healthcare
On Oct. 10 at the Society for Healthcare Strategy and Market Development (SHSMD) conference in [...]
How Are Urgent Care Centers Changing the Doctor-Patient Relationship
As corporate anthropologists and culture change consultants, we’re immersed in research on the growing appeal [...]
How to Fix Hospital Call Centers to Improve the Patient Experience, Boost Revenue
I’ve worked with hospitals to improve patient satisfaction rates for years and we’ve seen that [...]
Are Urgent Care Centers Brands or Commodities
As I observe the extraordinary growth of urgent care centers (UCCs), I am seeing some [...]
What Hospital Leaders Should Know About Urgent Care Centers
I have been working with a hospital’s urgent care centers to address the emerging issue [...]
2015’s Top Business Trends From The Trenches
Meeting over 1,000 CEOs at 50 workshops in 2014 has provided us with a unique [...]
What Are Healthcare Marketers Doing To Capture And Delight Customers
In research conducted by the Deloitte Center for Health Solutions (discussed in my second blog), [...]
How To Grow And Change, While Retaining What’s Best
Several questions that reflect a common theme have come up repeatedly in recent workshops — [...]
Skills And Techniques That Will Help You Be Successful At Work
Diving into the business world is something that many people do at some point when [...]
Why We Love Mystery Shoppers (And You Should, Too!)
A friend recently told me about her 100-year-old mother who had undergone successful surgery. While [...]
Does Your Business Need A Boost?
“We’re stalled and the competition is killing our margins.” Statements like this have surfaced from [...]
Don’t Lose Your Hospital Brand When Changing Names
A wave of renaming activity has been taking place among healthcare organizations throughout the past [...]
Traditional Communication Isn’t Enough – Use Entertainment Education To Fight Ebola
The World Health Organization declared the 2014 outbreak of Ebola in Africa an extraordinary event. [...]
5 Patient-Care Observation Tools For Hospital Execs
In my last Hospital Impact blog post, I wrote about recent research that my firm [...]
Transparency Plays Important Role in Value-Based Healthcare Decisions
At a time when the need to respond to dramatically changing times is particularly acute, [...]
Boost Patient Experience At First Point Of Contact – The Call Center
I recently worked with a hospital improve its cancer program. It had wonderful doctors and [...]
Finding New Meaningful Financial Metrics For Hospitals Post-Reform
Given the ongoing changes following the passing of the Patient Protection and Affordable Care Act, [...]
Can Innovation Games Really Help You Do Serious Work In Healthcare
With all the pressure these days on healthcare administrators to realign their organizations fast and [...]
10 Considerations For A More Innovative Hospital Culture
I work with healthcare providers to help them become more innovative. Inevitably, they ask me [...]
3 Steps To Create Hospital Culture Of Innovation
Recently, we received a large number of inquiries about our last several blogs here at [...]
3 Steps To Create Hospital Culture Of Innovation
Recently, we received a large number of inquiries about our last several blogs here at [...]
How To Be Prepared When Starting A Business And You Are Over 50
Launching a startup can be difficult for anyone, especially if you are over the age [...]
You can successfully leave retirement and launch a start-up
Launching your own startup company at any age can be a time consuming, difficult, and [...]
You Can Successfully Leave Retirement And Launch A Start-Up
Launching your own startup company at any age can be a time consuming, difficult, and [...]
Successful Businesses Set Goals, Evaluate And Measure Progress
There’s nothing worse for people during changing times than “the paradox of choice,” as Bernard [...]
Adapt Hospital Culture To Changing Times
With all the changes taking place in healthcare, now is a good time to look [...]
Sometimes You Are Ahead Of The Curve
I recently read an interesting article in the Health & Wellness section of The Boston [...]
The Paradox Of Choice
There’s nothing worse for people during changing times than “the paradox of choice,” as Bernard [...]
The Role Of Physician Services In Hospital Transformation
After writing about my time as interim senior vice president for marketing, branding and physician [...]
The Role Of Physician Services In Hospital Transformation
After writing about my time as interim senior vice president for marketing, branding and physician [...]
Branding Hurley Medical Center – Take Advantage Of Technology
For Hurley Medical Center in Flint, Mich., it was about leveraging the deep bonds people [...]
My Managers Don’t Want To Find A Blue Ocean
A former client called us recently about one of his divisions. It was “stuck,” he [...]
A Hospital Brand Is A Terrible Thing To Waste
Nationwide, more than 100 healthcare organizations have changed names over the past two years. Given [...]
Update Of Business Trends From The Trenches
As we’ve just started to experience 2014, some trends that I identified last year remain [...]
3 Steps To Make A Hospital Name Change Stick
Changing a name for a healthcare institution is never easy. If you are going to [...]
Gen X and Gen Y Consumers Yearn For Relationship-Based Investment Programs
If younger Gen X and Gen Y consumers could create their own “bank of the [...]
How Healthcare Leaders Can Deal With Fear, Uncertainty And Greed
In my last blog post, I urged readers to avoid letting the FUGs–fear, uncertainty and [...]
Making A Difference In Men’s Health
Historically,” Dr. Simon writes, “most hospitals and health systems have largely ignored men in their [...]
They’ll Never Forget: Entrepreneurs Changed By 9/11
I was the vice president of marketing and communications at St. Joseph’s Regional Medical Center [...]
What Gen-X And Gen-Y Really Think About Banks
What do today’s consumers really want from their financial institution? More technology? More mobile apps? [...]
Preparing To Transfer The Family Business
Brothers Ken and Irwin Sher, co-founders of Day & Nite / All Service, the New [...]
Generations X and Y Prefer Old-Fashioned Service: Survey
As Gen Xers and Gen Yers put their holey jeans and futons behind them, many [...]
5 Ways Hospitals Can Cope With The Pain Of Change
Some healthcare organizations are struggling with change. They never anticipated the speed with which the [...]
How Cleveland Clinic Reduces Men’s Health Disparities
I am passionate about finding innovative ways to improve men’s health. I am always looking [...]
How to Keep Your Small Business Merger From Crashing
Mark Hemmeter, founder and chief executive officer of Denver-based Office Evolution, was admiring the bright, [...]
Andrea Simon, Author At Vistage Executive Street Blog
Andrea J. Simon, Ph.D., corporate anthropologist, is President and Founder of Simon Associates Management Consultants [...]
Major Mid-Year Correction Necessary
Earlier this year, I compiled my “Top Ten Trends From The Trenches” based on speaking [...]
What if You Buy a Red Ocean
Do mergers and acquisitions work in these challenging times? What if your growth strategy was [...]
Strategies To Reach New Male Patients
In my last blog post for Hospital Impact, I shared a case study in which [...]
Why We’re So Afraid of Change
A former client contacted us recently, saying: “We’re stuck.” As in so many cases after [...]
Untapped Market Waiting For A Hospital Just Like Yours
Are men and men’s health part of your hospital or healthcare system’s growth strategy? Should [...]
How To Do A Blue Ocean Strategy Step 4
My hope at this point is that you have already begun your Blue Ocean Strategic [...]
How To Do A Blue Ocean Strategy Step 3
We recently presented a workshop on “Change Matters: How to Find New Market Space” at [...]
How To Do A Blue Ocean Strategy Step 2
We are working with a company’s entire leadership team that is really devoted to using [...]
What Do Patients Really Want
I have been conducting innovation gameswith consumers for a healthcare system client and have been [...]
How To Do A Blue Ocean Strategy Step 1
After completing my three-day intensive certification as a practitioner of “Blue Ocean Strategy®,” it became [...]
Business Stalled? Maybe it’s Your Culture
Has growth slowed? Stalled? Gone in the wrong direction? Perhaps it is your Culture. Are [...]
Randomness Awaits You
There is an adage among folks who work in innovation and creativity that the more [...]
Ten Business Trends From The Trenches For 2013
As leaders of mid-market companies responding to changing times, these CEOs are touchpoints highlighting what’s [...]
Use Blogs To Manage Your Healthcare Brand
Physicians seem to be reluctant to manage their reputations online but get very upset when [...]
Innovation – A Word You Love Or A Way Of Life?
At recent workshops I held on innovation, I was fascinated by the answer to my [...]
Andrea and Andrew Simon – Founders of SAMC
Dr. Andrea Simon, Ph.D., a cultural anthropologist, founded SAMC in 2002 to bring the unique [...]
Can Games Help Your Company Innovate?
As certified facilitators of Innovation Games® we work with a lot of organizations that must [...]
Trends and The Power of Women
I was recently asked to think about how 2013 trends will impact women in the [...]
Only 16% Of Hospitals Actively Use Social Media
“A hospital without an engaging social media presence soon may be viewed with the same [...]
Hospitals Check Into Social Media
Betty Jones, a laundry room employee at Glens Falls Hospital, celebrated 50 years of working [...]
