Author Archives: Andrea Simon

How to Get People to Adopt Blockchain?

When any new technology emerges, it is essential to emphasize how it solves people’s pain [...]

Absolutely, You Must Join the Shift to Blockchain!

Over recent years, we have witnessed the early stages of a financial revolution sparked by [...]

092: Mike Scott—Creating A Culture Of Accountability

In this On the Brink podcast, Andrea Simon talks with Mike Scott about the importance [...]

Content is Still King: How to Get Great Google® Results

Great digital marketing campaigns are based upon great content yet the role of content in [...]

Great News! On The Brink Named 7th Best Book On Corporate Innovation

Andrea Simon's award-winning business book "On the Brink: A Fresh Lens to Take Your Business [...]

091: Marton Ven—Applying Blockchain to Every Detail of the Food We Eat

In this On the Brink podcast, Andrea Simon talks with Marton Ven about TE-FOOD International [...]

Mid-Year Update: SAMC’s 10 Best Blue Ocean Strategy® Blogs/Podcasts/White Papers

These 10 blogs, podcasts and white papers explain the essence of Blue Ocean Strategy, an [...]

090: Theresa Carrington—Transforming Impoverished Artisans Into Entrepreneurs

In this On the Brink podcast, Andrea Simon talks with Theresa Carrington about she started [...]

089: Ask Andi—Change Management Step 3

In this Ask Andi podcast, Andi Simon takes listeners through the ChangeMap process as they [...]

How to Energize Retailer Hopes as Startups Compete with Amazon

Although it is tough to get serious financial returns in today’s retail business world in [...]