Author Archives: Andrea Simon

How To Find Your Blue Ocean Strategy®: Step 4

In this Blue Ocean Strategy blog we talk about how to convert the observations you [...]

Audible Version Of “On the Brink” Is Ready For You Now!

Andi Simon just published her audible version of On the Brink: A Fresh Lens to [...]

The Star Of This Year’s HubSpot Inbound Marketing Conference? The Consumer.

Andrew Simon recently attended the 2016 HubSpot conference where CEO Brian Halligan spoke on inbound [...]

How To Find Your Blue Ocean Strategy®: Step 3

Visual exploration is at the core of Blue Ocean Strategy, enabling you to better “see, [...]

How Hillary And Her Team Missed What Was In Plain Sight

In my Huffington Post contributor's post "How Hillary Missed What Was in Plain Site" I [...]

My Randi Zuckerberg Dot Complicated Radio Interview

In an interview with Randi Zuckerberg on her radio show Dot.Complicated, Andi Simon discussed how [...]

Why Are Women Largely Absent In The World of Hi-Tech?

In a recent interview with Jason Middleton for the San Francisco KGO 810 Techonomics show, [...]

How To Find Your Blue Ocean Strategy®: Step 2

Visual exploration is at the core of Blue Ocean Strategy, enabling you to better “see, [...]

It’s Time For Colleges To Try Something A Little Different

Andy Simon, Partner at Simon Associates Management Consultants, explains how American higher education needs to [...]

Corporate Anthropology: The Key to Solving Business Problems

In this BBS Radio podcast, I explain how corporate anthropology helps business leaders see their [...]