Author Archives: Andrea Simon

Is A Really Big Idea In Plain Sight? Ask Trey Williams!

Trey Williams founded his restaurants after turning his deer hunting into an entirely new idea [...]

Are You On the Brink to See Opportunities Right Before You?

Are you sitting on acres of diamonds you cannot see? Maybe you are on the [...]

Can You Learn Something From a Failed Venture?

Even if a great idea doesn't work out, there are still valuable lessons to be [...]

What I Learned Publishing My First Book: “On the Brink” Launches Today!

What I learned writing my new book On the Brink that you can learn too.

What To Do Now That Consumers Are Redesigning Their Own Healthcare Solutions?

Today’s healthcare users are self-designing their care to match their personal demands. What does this [...]

When It Comes To Corporate Culture, Are Men And Women All That Different?

What type of workplace culture do women really want and is it that different from [...]

Your Most Important Job: Creating Psychological Safety

SAMC Guest Blogger Cheryl McMillan talks about the importance of psychological safety in the workplace, [...]

What Fortune 500 Companies Learn From Corporate Anthropology

Major companies use ethnographic research and corporate anthropology to learn about their customers, prospective customers [...]

What Is Being Done To Help Patients Stay Safe And Get Well At Home?

Hospitals work hard to ensure patient safety in their medical facilities but what can be [...]

Thinking Innovation or Doing Innovation?

Are you thinking about innovation or are you doing it? Can corporate anthropology help your [...]