Author Archives: Andrea Simon

Time for a Blue Ocean Strategy® for Companies in the Oil and Gas Industry?

Companies that have been supporting the production of oil and gas are facing a crisis. [...]

3 Challenges Human Resources Directors Face When Changing Cultures

How can Human Resource Directors help change corporate culture. Corporate Anthropology and corporate anthropologists could [...]

5 Ways Twitter Turns Likes Into “Love You”s

5 Ways Twitter can help help you use your network into inbound marketing success.

3 Ways Corporate Anthropology Can Improve M&A Success

Many M&A investments fail to meet their expectations because of culture. Corporate Anthropology prepares and [...]

To Capture Men, Healthcare Systems Need A Blue Ocean Strategy®

Healthcare Innovation needs the processes in Blue Ocean Strategy® so the consolidating systems can build [...]

How Do You Know Your Corporate Culture?

Companies that need business model innovation are looking at their corporate cultures. The OCAI-online can [...]

What Are Buyer Personas And Why Should They Matter To My Business?

Buyer personas are fictional representations of your ideal customer and they allow you to create [...]

10 Great Blue Ocean Strategy® Blogs

10 Favorite Blue Ocean Strategy Blogs to help you start your own discovery.

5 Ways to Help Your Business Adapt to Changing Times

Here are 5 things that can help your business to adapt to changing times.

Why is Culture Change Now the Role of Human Resource Directors?

Human resources directors have been tasked with changing corporate cultures. Why? How can they play [...]