Author Archives: Andrea Simon
5 Ways Twitter Turns Likes Into “Love You”s
5 Ways Twitter can help help you use your network into inbound marketing success.
3 Ways Corporate Anthropology Can Improve M&A Success
Many M&A investments fail to meet their expectations because of culture. Corporate Anthropology prepares and [...]
To Capture Men, Healthcare Systems Need A Blue Ocean Strategy®
Healthcare Innovation needs the processes in Blue Ocean Strategy® so the consolidating systems can build [...]
How Do You Know Your Corporate Culture?
Companies that need business model innovation are looking at their corporate cultures. The OCAI-online can [...]
What Are Buyer Personas And Why Should They Matter To My Business?
Buyer personas are fictional representations of your ideal customer and they allow you to create [...]
10 Great Blue Ocean Strategy® Blogs
10 Favorite Blue Ocean Strategy Blogs to help you start your own discovery.
5 Ways to Help Your Business Adapt to Changing Times
Here are 5 things that can help your business to adapt to changing times.
Why is Culture Change Now the Role of Human Resource Directors?
Human resources directors have been tasked with changing corporate cultures. Why? How can they play [...]
How To Make Sure Your Blogs Reach The Right Audience
For inbound marketing and search optimization to work, you must blog with purpose. What questions [...]
Does Social Media Drive Website Traffic? Let’s See!
Case Study research conducted by SAMC showed the impact of social media on one client's [...]
