Author Archives: Andrea Simon

Why We Love Mystery Shoppers (And You Should, Too!)

A friend recently told me about her 100-year-old mother who had undergone successful surgery. While [...]

Andrea Simon’s Article On Blue Ocean Strategy Now In Forbes

Andrea Simon's Article On Blue Ocean Strategy Now In Forbes

Does Your Business Need A Boost?

“We’re stalled and the competition is killing our margins.” Statements like this have surfaced from [...]

Sharing Information Not Only Makes Sense, It’s The Key To Success

Sharing Information Not Only Makes Sense, It’s The Key To Success

The Key To Successful Healthcare Marketing? Capitalizing On The Power Of Mutual Attraction.

The Key To Successful Healthcare Marketing? Capitalizing On The Power Of Mutual Attraction.

Don’t Lose Your Hospital Brand When Changing Names

A wave of renaming activity has been taking place among healthcare organizations throughout the past [...]

How Can You Create An Innovative Startup Culture Within An Existing Large Business? Intrapreneurship.

How Can You Create An Innovative Startup Culture Within An Existing Large Business? Intrapreneurship.

There’s No Time Like The Present For Hospitals To Change Their Ways & Move Ahead

There’s No Time Like The Present For Hospitals To Change Their Ways & Move Ahead

Disruptive Change Is Constant: What You Can Learn From Amazon

Disruptive Change Is Constant: What You Can Learn From Amazon

Innovation Games Revisited: A New Methodology That Helps Organizations Deal With Changing Times

Innovation Games Revisited: A New Methodology That Helps Organizations Deal With Changing Times