Andrea Simon

Do They Hate Guns Or Are They Brilliant Marketers? Both, Actually.

In a Los Angeles Times interview, Andrea Simon talks about the importance of those customers [...]

Terrific Websites to Empower Successful Women Entrepreneurs

Are you a successful woman entrepreneur or trying to become​ one? Check out these websites [...]

How To Get Your Brain To Let Go Of Its Old Bad Habits

Andrea Simon, Blue Ocean Strategy expert, writes about business innovation, business growth, competitive advantage and [...]

Want To Change Your Organization? Make It Like An Exciting Play.

Changing an organization requires new processes and training. People hate to change. Help them by [...]

Entrepreneurs: Think “Business Culture” First, Not Last!

Entrepreneurs should think about their business culture from the beginning. Here are tools to use [...]

Broken Corporate Cultures: Time To Stop Blaming And Start Fixing

Guest blogger Cheryl McMillan blogs about broken corporate cultures and how it's time for our [...]

How a Bold, Curious Leader Turned Laclede Chain Around

Is your company stalled? Facing new competition? Could anthropology help you grow again? Read about [...]

An Alarming, And Growing, Area of Concern: Burnout Among Medical Professionals

An Alarming, And Growing, Area of Concern: Burnout Among Medical Professionals

Time for a Blue Ocean Strategy® for Companies in the Oil and Gas Industry?

Companies that have been supporting the production of oil and gas are facing a crisis. [...]

5 Ways Twitter Turns Likes Into “Love You”s

5 Ways Twitter can help help you use your network into inbound marketing success.