Blue Ocean Strategy

Key Trends Driving Today’s Blue Ocean Strategy

Why you must start to think about a Blue Ocean Strategy for your Business, Now! [...]

Time to Navigate Uncertainty with a Blue Ocean Strategy

We have several workshops coming up around the topic of Blue Ocean Strategy. Business leaders [...]

Building an Impactful Leadership Academy; Empowering Emerging Leaders

People often ask me what an anthropologist, much less a “corporate anthropologist,” does. I share [...]

Why Blue Ocean Strategy® is Essential for Businesses to Grow in 2024?

  In today’s rapidly changing business landscape, finding new markets and breaking free from the [...]

Unearth The Hidden Gems: How Anthropology Can Help Your Business Grow

When it comes to your business, you’ve undoubtedly seen that much of what worked yesterday [...]

Unlocking New Opportunities: Exploring Blue Ocean Strategy® To Understand Your Future Customers

In today’s rapidly evolving business landscape, it’s more important than ever to anticipate and understand [...]

10 Qualities To Drive Your Success As A Female Entrepreneur

As a female entrepreneur, actually just as an entrepreneur, and married to an entrepreneur, I’ve [...]

Everything Is Changing. Is This A Great Time For A Blue Ocean Strategy?

Andrea Simon, CEO, anthropologist and author discusses how Blue Ocean Strategy finds customers' unmet needs [...]

The 5 Things You Need To Know To Successfully Scale Your Business

In an Authority Magazine interview, successful CEO and entrepreneur Andrea Simon discusses The 5 Things [...]

How To Survive These Scary Times: Blue Ocean Strategy®

Andrea Simon, SAMC founder/CEO, discusses how Blue Ocean Strategy is about finding customers' unmet needs [...]