Blue Ocean Strategy Expert
Building an Impactful Leadership Academy; Empowering Emerging Leaders
People often ask me what an anthropologist, much less a “corporate anthropologist,” does. I share [...]
Why Blue Ocean Strategy® is Essential for Businesses to Grow in 2024?
In today’s rapidly changing business landscape, finding new markets and breaking free from the [...]
Everything Is Changing. Is This A Great Time For A Blue Ocean Strategy?
Andrea Simon, CEO, anthropologist and author discusses how Blue Ocean Strategy finds customers' unmet needs [...]
How To Survive These Scary Times: Blue Ocean Strategy®
Andrea Simon, SAMC founder/CEO, discusses how Blue Ocean Strategy is about finding customers' unmet needs [...]
How Do You Grow A Business In A Fast-Changing Market?
Andrew Simon, entrepreneur and SAMC Partner, discusses how Blue Ocean Strategy® innovatively turns strategy into [...]
Is Everyone Winning But You? Time For A Blue Ocean Strategy®!
Andrea Simon, SAMC founder/CEO, explains how Blue Ocean Strategy helps businesses create uncontested market space [...]
Mid-Year Update: SAMC’s 10 Best Blue Ocean Strategy® Blogs/Podcasts/White Papers
These 10 blogs, podcasts and white papers explain the essence of Blue Ocean Strategy, an [...]
How Do You Get Found On The Internet? Start With Great Content.
Andrew Simon writes that digital marketing is based on great content but search engines have [...]
How Blue Ocean Strategy® Helps You Find (and Convert) Nonusers
Blue Ocean Strategy makes the competition irrelevant by focusing on unlocking new markets (blue oceans) [...]
5 Best Tools to Do Your Blue Ocean Strategy® for Changing Times
Blue Ocean Strategy helps companies find unmet needs and add value in innovative ways. Here [...]
