Blue Ocean Strategy Expert

Key Trends Driving Today’s Blue Ocean Strategy

Why you must start to think about a Blue Ocean Strategy for your Business, Now! [...]

Time to Navigate Uncertainty with a Blue Ocean Strategy

We have several workshops coming up around the topic of Blue Ocean Strategy. Business leaders [...]

Building an Impactful Leadership Academy; Empowering Emerging Leaders

People often ask me what an anthropologist, much less a “corporate anthropologist,” does. I share [...]

Why Blue Ocean Strategy® is Essential for Businesses to Grow in 2024?

  In today’s rapidly changing business landscape, finding new markets and breaking free from the [...]

Everything Is Changing. Is This A Great Time For A Blue Ocean Strategy?

Andrea Simon, CEO, anthropologist and author discusses how Blue Ocean Strategy finds customers' unmet needs [...]

How To Survive These Scary Times: Blue Ocean Strategy®

Andrea Simon, SAMC founder/CEO, discusses how Blue Ocean Strategy is about finding customers' unmet needs [...]

How Do You Grow A Business In A Fast-Changing Market?

Andrew Simon, entrepreneur and SAMC Partner, discusses how Blue Ocean Strategy® innovatively turns strategy into [...]

Is Everyone Winning But You? Time For A Blue Ocean Strategy®!

Andrea Simon, SAMC founder/CEO, explains how Blue Ocean Strategy helps businesses create uncontested market space [...]

Mid-Year Update: SAMC’s 10 Best Blue Ocean Strategy® Blogs/Podcasts/White Papers

These 10 blogs, podcasts and white papers explain the essence of Blue Ocean Strategy, an [...]

How Do You Get Found On The Internet? Start With Great Content.

Andrew Simon writes that digital marketing is based on great content but search engines have [...]