Blue Ocean Strategy

Andrea and Andrew Simon Take an Anthropological Approach to Help Businesses Soar

Culture change experts Andrea and Andrew Simon describe how they take observations and turn them [...]

5 Best Tools to Do Your Blue Ocean Strategy® for Changing Times

Blue Ocean Strategy helps companies find unmet needs and add value in innovative ways. Here [...]

Time to Make the Competition Irrelevant, Blue Ocean® Style!

Are you competing in a red ocean with lots of competitors? Time to go visually [...]

How To Find Your Blue Ocean Strategy®: Step 4

In this Blue Ocean Strategy blog we talk about how to convert the observations you [...]

How To Find Your Blue Ocean Strategy®: Step 3

Visual exploration is at the core of Blue Ocean Strategy, enabling you to better “see, [...]

How To Find Your Blue Ocean Strategy®: Step 2

Visual exploration is at the core of Blue Ocean Strategy, enabling you to better “see, [...]

How To Find Your Blue Ocean Strategy®: Step 1

Blue Ocean Strategy challenges everything you thought you knew about success. In this 1st blog [...]

Why Are Graduates Not Getting Good Jobs and What Are Colleges Doing About It?

Higher education needs to change how it is preparing students for jobs in today's economy. [...]

U.S. Talent Gap Needs A Blue Ocean Strategy®

A growing talent gap needs a Blue Ocean Strategy for colleges and industry to sustain [...]

Is A Really Big Idea In Plain Sight? Ask Trey Williams!

Trey Williams founded his restaurants after turning his deer hunting into an entirely new idea [...]