Business Anthropology

Rethinking Strategy: Isn’t Time for your Blue Ocean Strategy®?

In today’s fast-paced market, playing the same game as your competitors might mean being stuck [...]

Insights from Ethnographic Research in Senior Communities

When I was hired by a senior living organization to conduct ethnographic research among residents [...]

How a Corporate Anthropologist Helps Companies That Need to Change?

In a world that evolves at lightning speed, businesses must adapt—or risk becoming obsolete. But [...]

The Power of Podcasting in Today’s Society

In today’s fast-changing world, where every day feels like a race to keep up, podcasting [...]

Building an Impactful Leadership Academy; Empowering Emerging Leaders

People often ask me what an anthropologist, much less a “corporate anthropologist,” does. I share [...]

It is Time to Rethink Your Corporate Culture. Can an Anthropologist Help?

Corporations, in their quest to stay ahead in the fast-paced world of modern business, often [...]

10 Tips To Empower Women In Male-Dominated IT Industry

I was invited to provide an anthropologist’s perspective in a “fireside chat” to women interested in IT [...]

If Using Freelancers Is The Way Many Companies Do Business Now, How Do You Protect Your Corporate Culture?

Recently, I had a discussion with a CEO in an engineering firm about how to [...]

Has Your Company Stalled? Anthropology Can Help You Get Unstuck.

Andrea Simon, SAMC founder/CEO, explains how anthropology can help companies get unstuck by seeing themselves [...]

Is Your Crisis Coming? Anthropology Can Help You Change To Avoid It.

Corporate anthropologist Andrea Simon PhD explains how anthropology can help organizations see, feel and think [...]