Business Change Management

Why Is the Buyer’s Journey Critical for Successful Entrepreneurs?

Andrew Simon explains why entrepreneurs have to build their business growth strategies to capture the [...]

Entrepreneurs: Focus On Unmet Needs Through Visual Exploration

Entrepreneurs and other business owners are often stuck. Their business has stalled. They must use [...]

Change: It’s Scary But Take The Plunge Anyway!

Andy and Andrea Simon, partners/owners of Simon Associates Management, specialize in helping organizations change, because [...]

How To Make Your Startup A Success When You’re Over 50 

Andrew Simon, serial entrepreneur who's not ready to retire, talks about the joys and potential [...]

Do They Hate Guns Or Are They Brilliant Marketers? Both, Actually.

In a Los Angeles Times interview, Andrea Simon talks about the importance of those customers [...]

What Are Some of the Best Business Ideas for Entrepreneurs Over 50?

Are you over 50 and ready to start your new business? Maybe our 6-step process [...]

Terrific Websites to Empower Successful Women Entrepreneurs

Are you a successful woman entrepreneur or trying to become​ one? Check out these websites [...]

SEO Is Just Part Of The Inbound Equation

To build a social marketing strategy you need more than SEO. Use an Inbound Marketing [...]

How To Help Your Team Stop Mourning The Old And Love The New

As Andrea Simon writes in a Hospital Impact blog, mergers and acquisitions are very hard [...]

How Do You Get Found On The Internet? Start With Great Content.

Andrew Simon writes that digital marketing is based on great content but search engines have [...]