Press Coverage
Branding Hurley Medical Center – Take Advantage Of Technology
For Hurley Medical Center in Flint, Mich., it was about leveraging the deep bonds people [...]
My Managers Don’t Want To Find A Blue Ocean
A former client called us recently about one of his divisions. It was “stuck,” he [...]
A Hospital Brand Is A Terrible Thing To Waste
Nationwide, more than 100 healthcare organizations have changed names over the past two years. Given [...]
Update Of Business Trends From The Trenches
As we’ve just started to experience 2014, some trends that I identified last year remain [...]
3 Steps To Make A Hospital Name Change Stick
Changing a name for a healthcare institution is never easy. If you are going to [...]
Gen X and Gen Y Consumers Yearn For Relationship-Based Investment Programs
If younger Gen X and Gen Y consumers could create their own “bank of the [...]
How Healthcare Leaders Can Deal With Fear, Uncertainty And Greed
In my last blog post, I urged readers to avoid letting the FUGs–fear, uncertainty and [...]
Making A Difference In Men’s Health
Historically,” Dr. Simon writes, “most hospitals and health systems have largely ignored men in their [...]
They’ll Never Forget: Entrepreneurs Changed By 9/11
I was the vice president of marketing and communications at St. Joseph’s Regional Medical Center [...]
What Gen-X And Gen-Y Really Think About Banks
What do today’s consumers really want from their financial institution? More technology? More mobile apps? [...]
