The Future Of Healthcare Marketing Is Digital

Sixth “Trends from the Trenches” Webinar Shows How Healthcare Professionals Need To Update Marketing Methods To Retain & Attract More Patients & Communicate More Clearly Via New Technology

NEW YORK, April 17, 2014 /PRNewswire-iReach/ — So many questions continue to swirl around patients and healthcare providers as various Affordable Care Act reforms are going into effect. But there’s another revolution occurring simultaneously – and that one is focused on digital marketing and how healthcare organizations must embrace it to stay ahead of the curve.

Healthcare Innovation: Trends From The Trenches, the popular webinar series that launched last fall, will address this phenomenon in its sixth webinar entitled, The Future Of Healthcare Marketing Is Digital, airing on Friday, April 25 at Noon, Eastern Time.

Ben Dillon

This webinar series was developed by Andrea Simon, Ph.D., anthropologist, CEO/Founder of Simon Associates Management Consultants, and a former hospital executive. She will co-host the sixth webinar with Ben Dillon, Co-Founder and VP of Geonetric, Inc., a pioneering company in digital healthcare marketing.

In this webinar, Dillon, a very well-informed and vocal eHealth evangelist, will share insights on how healthcare marketing and communications must urgently become more personalized, automated, and sophisticated. Dillon will present new research from the 2013 Survey on Initiatives in eHealth and examine how leading healthcare organizations are using digital communication tools to attract and engage patients.

Dillon also will explain how communications are evolving to support the healthcare organizations of the future, and share the skills and tools all organizations need to be successful for the rest of this decade and beyond. In addition, Dillon will delve into resource management, discussing how much leading hospitals are spending on digital marketing and how many people they’re employing to maximize results and ROI.

“I’m already seeing a lot of progress out there,” said Dillon. “A huge amount of redesign activity is happening this year as some 47 percent of health systems are in the process of redesigning their digital presence right now. Beyond that, another 25 percent to 28 percent did the same last year.”

Dillon believes that the largest driver toward redesign and digital upgrades in healthcare marketing is the desire to be compatible with mobile devices.

“It’s all about mobile technology these days,” added Dillon. “The sites that we created a few years ago that don’t work that well on tablets or smart phones need to be upgraded immediately. That’s because almost everyone is using mobile devices to call or email doctors, make appointments, check for directions, inquire about test results and more. If healthcare organizations’ sites aren’t mobile-ready, those organizations are going to lose patients.”

Dillon will provide some up-to-the-minute examples of healthcare organizations that are tackling digital marketing the right way, highlighting what is working and what isn’t working. Ultimately, he wants to provide tangible, actionable lessons for leaders at other healthcare organizations who want to embrace the digital revolution to a greater degree.

“Ben is a perfect co-host for this webinar,” said Simon. “He lives in the trenches of healthcare digital marketing and demonstrates a great passion for it. He’s learned what’s most effective for healthcare systems – and where everything is headed in the next few years. He has a great long-range perspective on everything, while also being grounded in the realities of what needs to occur right now for your healthcare marketing to reach the next level of technological sophistication.”

Healthcare professionals who want to attend the sixth webinar are encouraged to register here at their earliest convenience and include a question for Simon and Dillon ahead of the April 25th session.

Additional upcoming webinars will include: Men’s Health: An Emerging Market for Healthcare Providers And A Response To A Growing Crisis on May 9 with featured speaker, Charles Modlin, MD, MBA, FACS, and Healthcare Delivery and Experience Innovation: A Core Competency for Integrated Delivery Systems on June 6 with co-host Sam Basta, MD, MMM, FACP, CPE. Each webinar will start at noon, Eastern Time. For more information, please go to: www.simonassociates.net.

Media Contact: Chuck Casto, Casto Consulting, 508-314-3284, chuckcasto@gmail.com

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SOURCE Simon Associates Management Consultants