Andrea Simon, Blue Ocean, Blue Ocean Strategy, Blue Ocean Strategy Expert, Business Anthropology, business change, business change management, Business Change Management

Time to Navigate Uncertainty with a Blue Ocean Strategy

Posted on by Andrea Simon
Blue Ocean Strategy Workshop Andi Simon

We have several workshops coming up around the topic of Blue Ocean Strategy. Business leaders often reassess their strategies as the economic environment begins to shiver. This pain and uncertainty are particularly apparent with the abundance of change and the degree of uncertainty we feel today. Consider the challenges of change as opportunities for, as I often say, “creating a new sandbox.”  Just thinking “outside of the box” is difficult when we are watching our “box” shrivel. People want certainty, which is not easy in uncertain times.

How can a Blue Ocean Strategy be of help? Five important key thoughts to help you reframe your strategy:

  • Are you competing in an established market or creating a new one? At certain times, you might need to identify unmet needs and create innovative solutions.
  • Does innovation feel like just adding one more service or expanding the product offering? Think again. It is time to add value in new ways, innovatively, but without just more of the same, cheaper.
  • Protect your current clients, but listen carefully to their unmet needs. Anticipate their challenges and work with them to solve them. You can go farther together.
  • What about all those new markets that are emerging—whether because of new technologies, demographic trends, or geopolitical changes? Step back and ask yourself what we can do to capitalize on these markets.
  • Finally, please make the competition irrelevant. Stop looking at what others are doing. Lead without limits.

White Papers on Blue Ocean Strategy

I have a number of white papers for you to read on how we do Blue Ocean Strategic work. Read them and reflect on how you are going to change your strategy to grow in a new business environment. 

Here are three good ones:

White Paper on 10 Ways to Avoid Red Oceans

Can Blue Ocean Strategy Workshop Help Accelerate Your Profits?

Does Your Business Need a Boost 

We have conducted over 500 workshops and had dozens of clients ready to rethink their strategies. Learn more about our workshops: https://www.simonassociates.net/workshops/

In our next blog, we are going to outline some of the trends we are watching. With so many major demographic transformations occurring, the times will always be changing. For you, it is a good time to consider how to respond to them intentionally and intelligently.

 Let’s talk!

From Observation to Innovation,

Andi Simon PhD

CEO | Corporate Anthropologist | Author
Simonassociates.net
Info@simonassociates.net
@simonandi
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