Change is no longer a season—it’s a storm.
Everywhere I turn, leaders are telling me the same thing: “It’s just too much, too fast.”
New technologies. Evolving customer expectations. Shifting employee needs. Global uncertainty.
The swirl of disruption is unrelenting—and it’s affecting every part of your business.
But what if there was a way to slow the swirl? Not by resisting change, but by learning how to navigate it with deeper understanding and better tools?
That’s where corporate anthropology comes in.
Seeing, Feeling, Thinking in New Ways
In my latest Medium article, I explore how anthropology—yes, the study of people and culture—can give us the edge we need in business today.
It’s not academic. It’s not abstract.
It’s the human-centered lens that helps you decode what’s really happening inside your organization, understand why people behave the way they do, and design better paths forward.
Why Anthropology, Why Now?
In times of uncertainty, your instincts may be to protect what you know.
But anthropology teaches us to observe before we act—to listen before we solve.
Because underneath the data, the strategies, the to-do lists… are people.
People who crave clarity, belonging, and purpose.
When you understand the culture—your internal operating system—you can unlock powerful transformations.
A Thought for You
If you’re feeling stuck, uncertain, or overwhelmed by the pace of change, you’re not alone. But you don’t have to navigate it blindly.
Corporate anthropology isn’t a trend—it’s a toolkit for the future.
Let me know what you think of the article. Are you seeing signs of “cultural friction” in your organization? I’d love to hear how you’re working through it. Follow me on Medium. Let’s have great conversations.
And remember, you don’t need to go it alone.
Sometimes, all it takes is a fresh lens.
Let’s Rethink Your Future—Together
If your team is ready to embrace change, evolve your culture, and unlock new opportunities for growth, I can help.
Schedule a Culture Diagnostic: Take this short assessment
Book a Keynote or Workshop on Leading Through Change
Explore our Corporate Anthropology Consulting Services
Contact me here or book a free 30-minute discovery call to see how we can transform uncertainty into possibility.
Let’s get off the brink—together.
From Observation to Innovation,
CEO | Corporate Anthropologist | Author
Simonassociates.net
Info@simonassociates.net
@simonandi
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